Four Initiatives Elaborated
- Engage Several Communities in focused community research and discussion on increasing physical activity; partnering with Indigenous communities; communicating in English, French, and five other leading languages spoken in Canada.
- Leverage National Health and Fitness Day, engaging and measuring 100,000 participants in 2023; 1 million in 2024; and 10 million in 2030.
- Build a Digital Platform, creating a highly effective website that integrates participating businesses with individual Canadians. The individual participants will log measurable physical activity to increase their own health and earn incentives offered by businesses. The businesses will expand their commercial markets and achieve corporate social responsibility goals.
- Galvanize the Country by developing and marketing huts across Canada to encourage Canadians to get outdoors; to socialize in a healthy recreational activity; and to improve physical, mental, and spiritual health. The business model features local community ownership and maintenance of the hut structures whose features will unify and inspire Canadians behind the goal of becoming “Fittest Nation on Earth”.
Where Canada Ranks Compared to Other Countries
CHFI’s achievements have risen on the back of over 6000 hours of volunteer activity. The volunteer ethos continues. CHFI therefore needs only $1,000,000 in funds to cover 2023-24 costs, an investment that will pay large dividends in many ways, such as by decreasing the more than $7 billion wasted annually by taxpayers in funding unnecessary “sickness care” costs.